Mastering Grocery Shopping: Supermarkets, Wet Markets, and Online Options in Asia
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- Aug 16
- 4 min read
Grocery shopping in Asia is an adventure in itself, offering a wide variety of choices, from modern supermarkets to traditional wet markets. Whether you’re a first-time expat or a seasoned traveler, knowing where to shop and how to navigate different shopping options can make your life a lot easier. In this guide, we’ll explore supermarkets, wet markets, and online shopping options across Asia to help you master the grocery shopping experience in your new home.

1. Supermarkets – Modern Convenience Across Asia
Supermarkets are a staple in most Asian cities and offer a one-stop solution for all your grocery needs. They’re typically well-stocked with a range of local and international products, making it easy for expats to find familiar items. Here’s what you can expect in different countries:
Singapore – Chains like NTUC FairPrice, Cold Storage, and Sheng Siong dominate the scene, offering a wide range of groceries, fresh produce, and international brands. The supermarkets are well-organized, and many offer online shopping with home delivery.
Hong Kong – Supermarkets like Wellcome, ParknShop, and CitySuper provide a mix of local and imported goods. Supermarkets here often have high-quality fresh produce and specialty items from around the world.
Japan – Supermarkets such as Aeon, Ito-Yokado, and Seiyu carry a great variety of local and Western products. The focus is often on fresh produce, seafood, and ready-to-eat meals.
Thailand – Big C, Tesco Lotus, and Siam Paragon are popular supermarket chains where you can find a variety of local and international products. Fresh produce and snacks are often abundant, and many supermarkets offer international food aisles.
Vietnam – Co.opmart, Vinmart, and Lotte Mart are leading supermarkets in Vietnam, with an emphasis on fresh fruits, vegetables, and Vietnamese staples.
Supermarkets in Asia tend to offer convenience and cleanliness, though prices may be higher for imported goods. Many now also offer loyalty programs and mobile apps to make shopping easier.
2. Wet Markets – Traditional and Local Experience
Wet markets are a hallmark of traditional shopping in Asia, offering a unique local experience that combines food, culture, and community. These markets are typically bustling, with vendors selling fresh meat, seafood, vegetables, and local produce. Here’s what you can expect in some cities:
Singapore – Wet markets like Chinatown Wet Market or Tiong Bahru Market offer fresh produce, meat, seafood, and local delicacies. These markets are often open-air and a great way to experience local flavors.
Hong Kong – Popular markets like Mong Kok Wet Market and Wan Chai Wet Market are where you can find local fruits, vegetables, fish, and meats. The prices are generally lower than those in supermarkets, and you can find ingredients for authentic Cantonese dishes.
Indonesia – Wet markets such as Pasar Baru in Jakarta or Pasar Sindur in Bali offer a variety of fresh ingredients, spices, meats, and seafood. These markets are vibrant and offer great deals on fresh goods.
Thailand – Chatuchak Market and Or Tor Kor Market in Bangkok are famous for fresh produce, meats, and street food. Wet markets are a staple in daily life in Thailand, providing a connection to local culinary traditions.
Philippines – Wet markets like Divisoria Market or Salcedo Market in Manila are great places to purchase fresh produce and traditional Filipino foods. Many offer affordable prices compared to supermarkets.
While wet markets provide lower prices, they also offer an opportunity to interact with locals and immerse yourself in the cultural experience. However, they can be more chaotic and less regulated than supermarkets, so it’s essential to choose markets that prioritize cleanliness.
3. Online Grocery Shopping – Convenience at Your Fingertips
In today’s digital age, online grocery shopping is a growing trend across Asia. Whether you’re short on time or prefer to shop from the comfort of your home, these services allow you to have groceries delivered right to your door. Here’s a look at some popular online grocery shopping options:
Singapore – RedMart and FairPrice Online offer delivery services for a wide range of groceries, including fresh produce, snacks, and household items. These platforms are user-friendly and deliver straight to your home within a few days.
Hong Kong – HKTVmall and Wellcome Online offer online grocery shopping with delivery services. These platforms provide a variety of local and international products, and delivery is typically fast and efficient.
Japan – Rakuten Seiyu and Oisix provide online grocery delivery with a focus on fresh ingredients, organic produce, and specialty foods.
Thailand – GrabMart and Tops Online are popular for online grocery delivery. GrabMart, in particular, allows you to order everything from fresh produce to snacks and non-food items, with the option for same-day delivery.
Vietnam – VinID and Adayroi are leading online grocery services, offering delivery of fresh produce, groceries, and household goods.
Online shopping can save you time and allow you to compare prices, but delivery charges and minimum order requirements may vary from platform to platform.
4. Tips for Grocery Shopping in Asia
Know Your Local Brands – Often, local products in Asia are cheaper and of higher quality than imported goods. Explore local brands to save money.
Shop Early – Wet markets and supermarkets are often less crowded in the morning, giving you a more pleasant shopping experience.
Bargain at Wet Markets – In wet markets, it’s common to negotiate prices, especially when buying in bulk or purchasing multiple items.
Check Delivery Terms – If you’re opting for online grocery shopping, check delivery fees and minimum order requirements before purchasing.
Mastering grocery shopping in Asia means understanding the variety of options available, from high-tech supermarkets to bustling wet markets and the convenience of online platforms. Each method of shopping has its own set of advantages, and as an expat, you’ll soon discover which one fits best with your lifestyle. Whether you’re looking for fresh local ingredients, international brands, or convenience, Asia has a shopping experience to suit every need.
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